Every care facility is different,of that there is no doubt, and despite the best marketing ploys of the very best people, it has to be said that much of the decisions made with regards to choosing a nursing home come down to it having the right ‘feel’. With that in mind, it is important to [...]
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Tedious, tedious, tedious. That is exactly what filling out awards entries in and make no mistake about it. However, the kudos and morale boost that it can bring to your care facility, your staff and your residents, cannot be underestimated. Many owners and managers in the care sector merely focus on care awards such as [...]
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In continuing the series of articles regarding the ‘key areas of care facility marketing’, I would like to draw your attention to the question of occupancy versus bottom line. All too often in the care sector, the chant of ’occupancy, occupancy, occupancy’ can be heard, and although you would have to be incredibly naive to [...]
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